United Rugby Championship dismisses social media team after Aled Summerhill concussion video
This article is from www.bbc.co.uk
The United Rugby Championship has sacked its social media agency after a video of Aled Summerhill's head injury was used for comedic purposes.
Aled Summerhill
The Cardiff wing was knocked out - and suffered concussion - following a heavy collision against Lions on 13 March.
The video showed the incident alongside a caption that said "goodnight" with laughing emojis around the player.
"The post has been removed and actions have been taken to ensure this never occurs again," said a URC statement.
"The United Rugby Championship has apologised to Aled Summerhill after a social media post focusing on an incident that led to a concussive injury was posted to our official TikTok account.
"Injuries, and in particular head injuries, are always a serious matter requiring sensitivity and this post was in contravention of the URC's values and editorial guidelines.
"The URC has investigated the events that led to this post with the content agency contracted to post to the URC TikTok account and as a result the supplier's relationship with URC has been terminated."